I had the opportunity to be part of Giant Spoon NYC's foray into in-house branded content creation (creative development + production) for their clients. I joined them as a full-time freelance Sr. Art Director, working closely with the Brand Strategists and Creative Producer, to create and capture interesting, real-life stories of interdependence in different types of communities.
NewRo Marathoners 2017 // hero video
Sweet Generation Bakery // hero video
Teacher Beekeeper // micro video
Brand Partner - MassMutual
Agency - Giant Spoon
Brand Management - Caleb Smith; Katie Lavin
Sr. Art Director / Video Director - Jocelyn R.C.
Creative Producer - Korina Palomino
Production Partners - Ink Photography Productions; Peyton Lea Productions
Still Photographer - Jeremy Cohen
Cinematographers - Peyton Lea ("Teacher Beekeeper"), Ben Jacks ("Sweet Generation"; "Marathon Training")
Editor - AJ Russo