MassMutual - jocelynrc

Sr. Art Director + Video Director @ Giant Spoon


I had the opportunity to be part of Giant Spoon NYC's foray into in-house branded content creation (creative development + production) for their clients. I joined them as a full-time freelance Sr. Art Director, working closely with the Brand Strategists and Creative Producer, to create and capture interesting, real-life stories of interdependence in different types of communities. 

NewRo Marathoners 2017 // hero video

Sweet Generation Bakery // hero video

Teacher Beekeeper // micro video



behind-the-scenes photos

Brand Partner - MassMutual 
Agency - Giant Spoon 
Brand Management - Caleb Smith; Katie Lavin 
Sr. Art Director / Video Director - Jocelyn R.C. 
Creative Producer - Korina Palomino 
Production Partners - Ink Photography Productions; Peyton Lea Productions 
Still Photographer - Jeremy Cohen 
Cinematographers - Peyton Lea ("Teacher Beekeeper"), Ben Jacks ("Sweet Generation"; "Marathon Training") 
Editor - AJ Russo 

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