MassMutual - jocelynrc

Sr. Art Director @ Giant Spoon

MassMutual

Giant Spoon NY contracted me from June - October 2017 to help ideate and oversee  development and production of photo/video against social media strategies for MassMutual. I worked closely, daily with the brand manager, social strategist, and creative producer -- we brought on production teams as needed for each 1-2 days shoot. 

Story: NewRo Runners and Karen Murray


Story: Sweet Generation Bakery


Story: Teacher Beekeeper


10M views

201K views


behind-the-scenes photos

TEAM: 
Brand Partner - MassMutual 
Agency - Giant Spoon 
Brand Management - Caleb Smith; Katie Lavin 
Sr. Art Director / Video Director - Jocelyn R.C. 
Creative Producer - Korina Palomino 
Production Partners - Ink Photography Productions; Peyton Lea Productions 
Still Photographer - Jeremy Cohen 
Cinematographers - Peyton Lea ("Teacher Beekeeper"), Ben Jacks ("Sweet Generation"; "Marathon Training") 
Editor - AJ Russo 
Post-Sound Partners - Flavor Labs


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