JCPenney Spec - jocelynrc

JCPenney Spec

This was a spec commercial created as a small piece of a larger hypothetical advertising campaign created for JCPenney in the 2011 America Advertising Federation-hosted National Student Advertising Competition. 


1st Place, District 15 (Southwest) 


Produced by Kellen Moore 

Directed by Jocelyn R.C. 

Cinematography by Christopher Cresci 

Production Design by Lexi Vanni 

Edited and VFX by Kellen Moore 

Account Directors // Anna Duffy, Lexi Vanni, Simon Blockley  

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