This was a spec commercial created as a small piece of a larger hypothetical advertising campaign created for JCPenney in the 2011 America Advertising Federation-hosted National Student Advertising Competition.
1st Place, District 15 (Southwest)
Produced by Kellen Moore
Directed by Jocelyn R.C.
Cinematography by Christopher Cresci
Production Design by Lexi Vanni
Edited and VFX by Kellen Moore
Account Directors // Anna Duffy, Lexi Vanni, Simon Blockley